发明名称 SYSTEMS AND METHODS OF MARKETING TO DEFINED CONSUMER GROUPS
摘要 <p>A method includes implementing a loyalty program in a defined environment. The defined environment is associated with a defined group of consumers. The loyalty program is associated with a product. The method also includes providing a loyalty reward to a consumer of the defined group of consumers in response to the consumer interacting with a product in the defined environment. The method further includes determining a loyalty reward redemption opportunity based on at least one common attribute associated with the defined group of consumers.</p>
申请公布号 WO2009111293(A1) 申请公布日期 2009.09.11
申请号 WO2009US35414 申请日期 2009.02.27
申请人 THE COCA-COLA COMPANY 发明人 GUITH, JOSEPH, T.;ANTAO, LEONARD, F.;INSOLIA, GERARD, E.;PHILLIPS, ANTHONY, J.;KOLLS, H. BROCK
分类号 G06Q30/00 主分类号 G06Q30/00
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