| 摘要 |
Method and system for providing a TV viewer with personal advertisements, includes a TV set connected to a television channels provider via a set-top box for displaying TV channels contents. The set-top box is connected to the television channels provider for receiving the television channels contents and enabling them to be displayed on said TV set. A computer is connected to the television channels provider via an adaptor, the computer is further connected to a data network enabling the TV viewer to search the data network by using one or more keywords. A personalized advertisements database stores personal advertisements to be presented to the TV viewer and to other TV viewers of the system. A viewers' queries database stores for each TV viewer his one or more keywords used when searching the data network. One or more software components for: managing the personalized advertisements database and the viewers' queries database; and providing to the TV viewer one or more personal advertisements within one or more time intervals allocated for advertising by the television channels provider. One or more personal advertisements are selected from the personalized advertisements database and related to his one or more keywords stored within the viewers' queries database.
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