发明名称 |
AUTOMATICALLY PRESCRIBING TOTAL BUDGET FOR MARKETING AND SALES RESOURCES AND ALLOCATION ACROSS SPENDING CATEGORIES |
摘要 |
In one embodiment a software facility that uses a qualitative description of a subject offering to automatically prescribe both (1) a total budget for marketing and sales resources for a subject offering and (2) an allocation of that total budget over multiple spending categories -- also referred to as 'activities' -- in a manner intended to optimize a business outcome such as profit for the subject offering based on experimentally-obtained econometric data ('the facility') is provided. |
申请公布号 |
CA2716166(A1) |
申请公布日期 |
2009.08.27 |
申请号 |
CA20092716166 |
申请日期 |
2009.02.20 |
申请人 |
MARKETSHARE PARTNERS LLC |
发明人 |
CAVANDER, DAVID;NICHOLS, WES;VEIN, JON;HANSSENS, DOMINIQUE |
分类号 |
G06Q10/00;G06Q30/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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