| 摘要 |
Provided are an advertising method and system using an external memory device. A basic advertisement data, access information for an advertisement server, and an ID number of an external memory device is stored in the external memory device that are provided to a user as an advertisement product or a sale promotion product. In a case where the user connects the external memory device to the user terminal of which connection to the Internet is not available, the basic advertisement data is displayed to the user. Accordingly, even in a case where the connection to the Internet is not available, the advertisement can always be displayed to the user. In addition, in a case where the user connects the external memory device to the user terminal of which connection to the Internet is available, the user terminal accesses the advertisement server by using the access information for the advertisement server and transmits the ID number to the advertisement server. The advertisement server examines user information stored in association with the ID number and transmits to the user terminal the advertisement data of which advertisement target is designated to the user so as for the advertisement data to be displayed to the user. Accordingly, target advertisement according to time, age, location, vocation, gender, or the like can be implemented.
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