A method and information processing system for providing messaging through an electronic messaging system. At least one user is determined to have performed at least one of the following two acts, creating an electronic message and sending an electronic message. At least one message is selected from a data store in response to the user having performed at least one of the two acts. The message is embedded within the electronic message. An accounting record is updated that includes information for compensating the user based on sent electronic messages including the message, which has been embedded.
