| 摘要 |
<P>PROBLEM TO BE SOLVED: To easily analyze and specify an information transmission passage by word-of-mouth communication in an advertisement by moving image delivery via the Internet. <P>SOLUTION: A user is registered according to a request from the user. When transferring an access form for looking and listening a moving image, a sub-address is issued according to its request, and is associatively stored with a telephone number of the user, and a moving image deliverer address composed of an address of a moving image deliver server and the sub-address is delivered by being embedded in the access form. A communication address of a communication terminal making access to the moving image deliverer address is compared with a communication address associatively stored in the sub-address included in the moving image deliverer address, to discriminate whether its access is made by a primary acquirer of the access form or made by a secondary acquirer acquired by transfer from the primary acquirer. <P>COPYRIGHT: (C)2009,JPO&INPIT |
