| 摘要 |
An internet advertisement calculation system and a calculation method thereof for applying a discount rate according to click rate are provided to adjust the balance of profit between an advertiser and a home page administrator. A webpage providing server provides a web page including one or more internet advertisement. According to the interposition size of the internet-ads of the web page, the advertisement fee in which an advertisement calculation of charge module(110) is differential per click is applied. The number of exposures of the internet-ads and the number of clicks of the internet advertisement are counted. A click rate calculation module(120) computes the advertisement impression comparison click ratio. An advertisement cost adjustment module(130) applies a discount rate and extra rate. |
