| 摘要 |
An addressable spot-guide (ASG) is the metadata generated from the advertisement (ad) campaign criteria, the schema of the available ad spots and the characteristics of the ad or ads inserted into the ad-spot. The ASG is generated and transferred into the mobile hand-held viewing platform, typically in advance of the content arrival, through any means available. The ASG enables the recognition, filtering, download and storage of ads on the viewing platform of the focused group for which the ad is meant. The ad is inserted into the content stream at the appropriate ad-spot based on the instructions contained in the ASG. As a result of the ASG, individuals in different target groups will view the same content, but different ads that are targeted to their personal characteristics. The ads are prioritized based on importance to the ad campaign.
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