发明名称 DISTRIBUTION OF CONTEXT AWARE CONTENT AND INTERACTABLE ADVERTISEMENTS
摘要 Disclosed herein is a method and system for providing context aware multimedia content and interactable advertisements of business services on visually distinct and mutually independent display sections on a mobile device screen of a user. A client application is provided on the mobile device. The client application sends a first request for multimedia content to a content server and a second request for the interactable advertisements to an advertisement server. The content server establishes context of the first request, selects the multimedia content based on established context, and renders the multimedia content on a first display section on the mobile device screen. The advertisement server establishes context of the second request, selects the interactable advertisements based on established context, and renders the interactable advertisements on a second display section on the mobile device screen. The user accesses the business services through the interactable advertisements using the client application.
申请公布号 WO2009005865(A3) 申请公布日期 2009.06.04
申请号 WO2008US59327 申请日期 2008.04.04
申请人 SINGH, GURVINDER 发明人 SINGH, GURVINDER
分类号 H04W8/18;G06Q30/00 主分类号 H04W8/18
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