CONTENT DISPLAYING DEVICE AND IN-CONTENT ADVERTISEMENT DISPLAY METHOD

摘要

An advertisement inserted in contents such as a game loses the meaning of the advertisement with time. An advertisement information receiving section (112) receives an advertisement space definition file (32). The advertisement space definition file (32) defines an advertisement space where an advertisement is inserted when the contents are displayed. An advertisement agency is allotted to the advertisement space. Even if an advertisement space is allotted to an advertisement agency having lost the license in the advertisement agency space definition file (32), an allotment changing section (116) makes the allotment ineffective. An advertisement download section (118) downloads the advertisement data to be inserted into the advertisement space from the server of the advertisement agency effectively allotted to the advertisement space. A drawing engine (130) inserts the downloaded advertisement into the advertisement space and displays the contents on the screen.