METHOD AND SYSTEM USING KEYWORD VECTORS AND ASSOCIATED METRICS FOR LEARNING AND PREDICTION OF USER CORRELATION OF TARGETED CONTENT MESSAGES IN A MOBILE ENVIRONMENT

摘要

Methods and systems for determining a suitability for a mobile client to display information are disclosed. A particular exemplary method includes receiving a plurality of sets of one or more first keywords on a mobile client, each set of first keywords associated with one or more respective first messages, monitoring user interaction of the respective first messages on the mobile client, determining a user selection rate for each unique first keyword of the plurality of sets of first keywords, receiving a set of target keywords associated with a target message, performing one or more matching operations between the set of target keywords and corresponding user selection rates to produce a set of one or more matching parameters, and displaying the target message on the mobile client dependent upon the matching parameters.