SYSTEM AND METHOD FOR PROVIDING UNSUPERVISED LEARNING TO ASSOCIATE PROFILES IN VIDEO AUDIENCES

摘要

A system and method for providing unsupervised learning to associate profiles in video audiences is provided. The method includes: receiving a zapping log and a broadcast schedule, wherein the zapping log includes records of set top box zapping signatures for at least a portion of the set top boxes of the network; deriving set top box signatures from the zapping log and broadcast schedule; clustering viewer profiles into groups of viewer profiles using the set top box signatures; and associating at least one set top box within the network with at least one viewer profile, wherein the method of performing unsupervised learning does not use data associating demographic or psychographic profiles to the at least a portion of the set top boxes of the network for which the zapping log contains records of set top box zapping signatures.