| 发明名称 |
ADVERTISEMENT EVALUATION SYSTEM AND ADVERTISEMENT EVALUATION METHOD |
| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement evaluation system and an advertisement evaluation method, for evaluating advertisements in detail. <P>SOLUTION: This advertisement evaluation system 1 is provided with: a purchase consciousness database 10a for storing first tabulation information indicating a first tabulation value calculated by tabulating questionnaire information about the purchase consciousness of an advertisement browser; an expression element database 10a for storing second tabulation information indicating a second tabulation value calculated by tabulating questionnaire information about the evaluation of a browser to the expression element of advertisement; an evaluation part 14 for evaluating advertisements presented by advertisement information corresponding to the first tabulation value of the first tabulation information stored by the purchase consciousness database 10a and the second tabulation value of the second tabulation information stored by the expression element database 10b based on at least one of the first and second tabulation values; and an output part 16 for outputting the evaluation information indicating the result of evaluation. <P>COPYRIGHT: (C)2009,JPO&INPIT |
| 申请公布号 |
JP2009037484(A) |
申请公布日期 |
2009.02.19 |
| 申请号 |
JP20070202150 |
申请日期 |
2007.08.02 |
| 申请人 |
DENTSU INC |
发明人 |
YAMAGATA TOMOHIRO;MOGI ASAMI;YAMAMOTO AKIHIRO |
| 分类号 |
G06Q10/00;G06Q30/02;G06Q30/06;G06Q50/00;G06Q50/10;G09F19/00 |
主分类号 |
G06Q10/00 |
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