发明名称 Advertisement and tracking in a television apparatus
摘要 A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an "advertisement channel" is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.
申请公布号 US7493640(B1) 申请公布日期 2009.02.17
申请号 US20000959140 申请日期 2000.04.28
申请人 THOMSON LICENSING 发明人 DERRENBERGER MIKE ARTHUR;TESKEY JOHN FREDERICK;HAMILTON THOMAS HERMAN;RHOADS STEVEN CHARLES;WILLCOX MICHAEL EUGENE;MORRISON HUGH BOYD;LOGAN ROBERT JOSEPH;ALLEN JILL SUZANNE
分类号 G06F3/00;H04N5/44;H04N5/445;H04N7/08;H04N7/081;H04N7/16 主分类号 G06F3/00
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