| 摘要 |
A user receiver coupled to an advertisement system through a network is used to provide a method of providing a personalized advertisement. The method includes: maintaining user information related to user's video view; receiving from the advertisement system respective first advertisement control data corresponding to a plurality of first advertisements, wherein the respective first advertisement control data includes at least one first condition variable and at least one first point; comparing the user information with the first condition variable or variables; and displaying, when first conditional variables matched with the user information exist, an advertisement corresponding to a first condition variable having the highest first point among the first condition variables matched with the user information.
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