INTERACTIVE RESOURCE COMPETITION AND COMPETITIVE INFORMATION DISPLAY

摘要

Interactive resource competition ranks resource users using coefficients of performance (CoP). Resource users compete for a target resource and each offer a quantifiable reciprocal resource in exchange for using the target resource. A trigger frequency of a predetermined action with respect to the target resource is recorded, and the CoP based on the respective reciprocal resource value and the trigger frequency is determined. The target resource is then allocated based on the ranking of the CoP's. An intermediate and credit fund account is used for both making payments and recording the trigger frequency. The competition is particularly useful for allocating an information display position in online electronic marketing.