发明名称 METHODS FOR PROMOTING BRAND-CENTRIC ADVERTISING AND MANAGING THE SAME
摘要 Dynamic internet user interfacing methods and computer programs for enabling advertising management of advertising content related to a brand on an internet site are provided. A method includes identifying a brand to be a focus of the internet site and identifying a plurality of websites having content parts that relate to the brand. The method defines links to the content parts and assembles the internet site using the content parts to define a brand site. The method includes monitoring user interactivity with the brand site to generate content metrics and displaying a website management interface for enabling posting of advertising and analyzing of the content metrics regarding postings of the advertising. The website management interface further displays advertising options for the posting of advertising, and the advertising options enable advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site.
申请公布号 US2008262908(A1) 申请公布日期 2008.10.23
申请号 US20070736571 申请日期 2007.04.17
申请人 YAHOO, INC. 发明人 BROADY GEORGE VINCENT;CHEN ANTHONY D.;GOLI SHRAVAN K.
分类号 G06Q30/00 主分类号 G06Q30/00
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