LOCALIZED ADVERTISEMENT SUBSTITUTION IN WEB-BASED CONTENT

摘要

The present invention discloses a system and a method of intermediate network nodes that substitute local content for detected advertisements before serving Web pages to Web clients. In the invention, served content provided by a remotely located Web server directed towards a remotely located Web browser can be detected by the network node that performs the substitution. The served content can include Web content related to a Web site and advertisement content. A portion of the served content representing advertisement content can be determined. The determined advertisement content can be replaced with substitute content. The Web content and the substitute content can be delivered to the Web browser.