MEDIA WITH EMBEDDED ADVERTISING

摘要

A system and method for providing advertising to a user of a computer capable of displaying Internet based media, such as sequential media, played by a media player in a display. The method includes the steps of providing a media object, wherein the media object contains sequential media and advertising information encapsulated within the media object. Encapsulating the sequential media and advertising information within the media object prevents rogue users from simply stripping away the sequential media from the advertising information.