A display tray which employs a mounting or support panel for attachment to one face of a transparent wall is provided with a floor which extends the full width of the support panel and a containment wall which projects upwardly from the floor. The support panel defines an opening above the floor in the area which supports displayed product so that the product is visible through the transparent wall. The containment wall cooperates with the floor to define a tray cavity which extends the full width of the support panel so that the tray cavity occupies maximum horizontal floor space on the tray and the containment wall at least partially obscures the mounting devices which secure the tray to the transparent wall.
