<p>Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.</p>
申请公布号
WO2008124529(A1)
申请公布日期
2008.10.16
申请号
WO2008US59301
申请日期
2008.04.03
申请人
GOOGLE INC.;ROWE, SIMON;MERRICK, IAIN;KILLIANEY, MICHAEL A.;HAWKINS, JOHN ALASTAIR;HECHT, GREG;SMITH, GEOFFREY R.
发明人
ROWE, SIMON;MERRICK, IAIN;KILLIANEY, MICHAEL A.;HAWKINS, JOHN ALASTAIR;HECHT, GREG;SMITH, GEOFFREY R.
