摘要 |
A computer implemented method, apparatus, and computer usable program product for automatically determining a marketing status for a customer. Biometric readings for the customer are received from a set of biometric devices associated with a retail facility to form biometric data describing a set of physiological responses of the customer. The biometric data is analyzed to identify a set of marketing initiation factors that indicate a degree of receptivity of the customer to marketing messages. In response to the set of marketing initiation factors indicating initiation of marketing to the customer, a customized marketing message is generated for the customer. The customized marketing message is transmitted to a display device for display to the customer in real-time as the customer is shopping.
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