摘要 |
A method of dynamic product placement in prerecorded video or audio is disclosed. The method requires a means to decide when product placement should occur in the video or audio, a way to determine the content of a product placement advertisement in a section of video or audio, and software or hardware to alter sections of the video or audio data such that the new data includes new product placement. A preferred embodiment maintains the integrity of the original recording, allows for the product placement in the current playing of the content to appear different than what appeared in the original recording, and allows for product placement to change at different points in time.
|