| 摘要 |
Systems and methods according to the exemplary embodiments provide advertisements to end users in IPTV systems. IMS core networks can be used to provide the advertisements, via an IP network, to an IPTV client. An ad server can subscribe to a service which notifies it when a targeted user or users are online and inform it regarding an IPTV end user equipment that is currently being used. Then, a personalized advertisement can be forwarded to that IPTV end user equipment for rendering.
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