发明名称 SYSTEM AND METHOD FOR SEARCH ENGINE MARKETERS TO IMPLEMENT BEHAVIORAL TARGETING
摘要 A system for providing profile information of a user to at least one subscriber includes a processor and a memory unit having a set of processor executable instructions. The processor executable instructions configuring the processor to: collect profile information from the user, the profile information being generated as the user interacts with a host web portal, assign an anonymous user identification to the profile information collected from the user and publish the profile information having the anonymous user identification to the at least one subscriber. The processor executable instructions can also configure the processor to receive at least one bid from the at least one subscriber to present a targeted advertisement to the user, determine the most desirable bid from the at least one subscriber and present the targeted advertisement to the user from the at least one subscriber having the most desirable bid.
申请公布号 US2008242272(A1) 申请公布日期 2008.10.02
申请号 US20070691629 申请日期 2007.03.27
申请人 PATEL DEVESH;RIISE SOREN;BARNES MARTIN;CAMPBELL BRUCE 发明人 PATEL DEVESH;RIISE SOREN;BARNES MARTIN;CAMPBELL BRUCE
分类号 H04Q7/38 主分类号 H04Q7/38
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