DETERMINING AND COMMUNICATING EXCESS ADVERTISER DEMAND INFORMATION TO USERS, SUCH AS PUBLISHERS PARTICIPATING IN, OR EXPECTED TO PARTICIPATE IN, AN ADVERTISING NETWORK

摘要

Excess advertiser demand may be determined and information regarding the determined excess advertiser demand may be communicated to a user, such as a publisher. The advertising network might be an online advertising network t hat serves ads relevant to content. Excess advertiser demand in an advertisi ng network might be determined by (a) estimating or determining unspent adve rtiser budgets, (b) aggregating the unspent advertiser budgets, and (c) dete rmining advertiser desired concept opportunities using the aggregated unspen t advertiser budget. Information regarding the determined excess advertiser demand might be communicated toward a client device for presentation to a us er by forwarding the determined advertiser desired concept opportunities to the client device for presentation.