| 摘要 |
A method of providing a collaborative shopping experience is provided to a shopper accessing an on-line shopping experience. Whilst it is extremely convenient to order products and services over the World Wide Web this is not the social activity physically shopping with friends and family provides. Accordingly the invention provides an online shopping experience wherein a group of collaborative shoppers may provide suggestions, modifications, help and advice to each other within the online shopping activity. The online shopping experience may be provided by a single store or may multiple stores collaborating themselves to provide essentially an online mall with browsing, reserving, changing and finally buying. Advantageously the method allows online retailers to maintain relationships to their online customers as an online store assistant may be brought into collaborative group upon request. Further the introduction of avatars allows the buying experience to become visually more appropriate to the collaborative shopper.
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