发明名称 |
METHOD AND APPARATUS FOR PROVIDING COMMERCIALS SUITABLE FOR VIEWING WHEN FAST-FORWARDING THROUGH A DIGITALLY RECORDED PROGRAM |
摘要 |
A method and apparatus is provided for rendering a video program. The apparatus includes a computer-readable storage medium and a processor responsive to the computer-readable storage medium and to a software program. The software program, when loaded into the processor, is operative to: receive a user command specifying a fast forward operation through a program; identify a first commercial associated with a commercial break in the program while fast forwarding therethrough; and select a substitute commercial that appears to be rendered at the normal presentation rate while fast forwarding through the program; and play the substitute commercial.
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申请公布号 |
CA2615008(A1) |
申请公布日期 |
2008.06.21 |
申请号 |
CA20072615008 |
申请日期 |
2007.12.14 |
申请人 |
GENERAL INSTRUMENT CORPORATION |
发明人 |
LEARY, PATRICK J. |
分类号 |
H04N5/76;H04N5/91;H04N7/16 |
主分类号 |
H04N5/76 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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