| 摘要 |
A system and a method for analyzing keyword AD(ADvertisement) are provided to offer an advertiser terminal data such as an AD cost, position, and effect of a predetermined keyword and the keyword similar to the predetermined keyword in a plurality of search sites. A search site server(110) updates a site screen including a keyword input window, and displays advertiser information related to a predetermined keyword, and AD cost, period, and position information of the AD displayed in the site screen as well as document and site information for the predetermined keyword inputted to the keyword input window. A service server(150) forms a database by storing a result of the keyword inputted to the keyword input window of the search site server, forms a result screen based on the database by a request of an advertiser terminal(130), and transmits the result screen to the advertiser terminal through the Internet(120). The database includes a search site ID code, a keyword ID code, an AD type ID code, an AD availability ID code, an available ID period code, an AD cost ID code, and a similar keyword connection code representing the similar keyword having meaning related to the predetermined keyword. |
