| 摘要 |
The present invention discloses a system for collecting advertisement information and for analyzing, the system comprising: an information carrier for carrying advertising information, for example, advertising media, advertising territory, advertiser, related contents or index of the advertising and the like; a writing apparatus for performing information compiling and generating of the information carrier; a reading apparatus for reading the information on the information carrier; a mobile terminal for receiving and transmitting information through a network, the mobile terminal having the reading apparatus, an apparatus for acquiring location information of the mobile terminal, and an apparatus for acquiring the time when the mobile terminal sends the advertising information. The information carrier in this invention can be compiled and generated according to different media, regions, advertisement contents and advertisers, and can be conditionally combined with the location information of the mobile phone and the time information of sending, and therefore makes the advertising monitoring and analyzing more real-time, comprehensive and accurate.
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