发明名称 SYSTEM, METHOD AND SOFTWARE FOR PROXIMITY POINT OF SALE MULTIMEDIA ADVERTISING WHERE DISPLAY OF ADVERTISING CAN BE MANAGED FROM A DISTRIBUTED NETWORK SERVER
摘要 The present invention provides a computer system and software implemented methods associated with a private network of multimedia display devices for proximity point of sale multimedia advertising where display or playing of advertising multimedia contents can be managed from a distributed network server. This permits - advertisers to upload or createmultimedia advertising events to be displayed or played at network locations that are located in close proimity to a product or service having at least one marketing factor in common with a product or service being network advertised. In one aspect the invention provides a system that can detect the presence of a customer and access their expansive marketing profile based upon a communications device carried by the customer, such as a cell phone or other wireless communication device, and and the local system can tailor the immediate multimedia advertising events to be displayed based upon the marketing profile of the end user associated with the detected communication device. Advertising revenue is shared by the advertising multimedia player location owner and the network providing the multimedia advertising content.
申请公布号 WO2008030516(A2) 申请公布日期 2008.03.13
申请号 WO2007US19440 申请日期 2007.09.06
申请人 DONNELLI, ROBERT, M. 发明人 DONNELLI, ROBERT, M.
分类号 H04M11/00;G06Q30/00 主分类号 H04M11/00
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