Methods, systems, and computer program products for targeting advertising to customers of content service providers

摘要

Methods, systems and computer program products for targeting advertising to customers requesting content from a service provider are provided. Upon receiving a request for content from a customer of a service provider, advertising to be delivered with the requested content is selected. The requested content and selected advertising are delivered to the customer and feedback is obtained from the customer regarding the selected advertising. A customer preference knowledge base is built/maintained for use in selecting advertising to be delivered with subsequently requested content.