SYSTEM, METHOD AND APPARATUS FOR MODELING AND UTILIZING METRICS, PROCESSES AND TECHNOLOGY IN MARKETING APPLICATIONS

摘要

A system, method and apparatus for modeling and utilizing metrics, processes and technology in marketing applications. According to multiple embodiments, the present invention includes marketing models, processes, metrics and software implementations and the integration thereof in marketing management tools for analyisis of marketing functions and methodology. In one aspect the present invention provides for the strategic creation, nurturing and enhancement of brand equity as a metric of the marketing process.