A system obtains ratings associated with a first set of advertisements hosted by one or more servers, where the ratings indicate a quality of the first set of advertisements. The system observes multiple different first user actions associated with user selection of advertisements of the first set of advertisements and derives a statistical model using the observed first user actions and the obtained ratings. The system further observes second user actions associated with user selection of a second advertisement hosted by the one or more servers and uses the statistical model and the second user actions to estimate a quality of the second advertisement.
申请公布号
WO2007079403(A3)
申请公布日期
2007.11.22
申请号
WO2006US62707
申请日期
2006.12.29
申请人
GOOGLE INC.;WRIGHT, DANIEL;PREGIBON, DARYL;TANG, DIANE