System and method for tracking, auditing, and valuing online advertising

摘要

Systems and methods are disclosed for embodiments of the invention provide improved systems and methods for evaluating electronic advertisements. In one respect, embodiments of the invention provide a more accurate measure of the effectiveness of electronic advertisements under test conditions. In another respect, embodiments of the invention enable more accurate economic valuations of electronic advertisements. In yet another respect, embodiments of the invention provide improved auditing tools that could be used to evaluate the effectiveness of electronic advertisements in the marketplace.