发明名称 |
System and method for monitoring user behavior with regard to interactive rich-media content |
摘要 |
A method comprising enabling selection of interactivity control points of interest in media content; forwarding identification of at least one interactivity control point of interest to a wrapper generator; and attaching at least one script to the media content to monitor the at least one interactivity control point of interest when the media content is executed. The interactivity control points may include clickable points and mouse movement. The media content may include Flash media. The at least one script may be capable of monitoring all instances of consumer interaction with the interactivity control points occurring during media content playback. The method may also comprise generating configuration data for configuring the script to monitor only a portion of the instances of the consumer interaction with the interactivity control points occurring during media content playback.
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申请公布号 |
US2007266305(A1) |
申请公布日期 |
2007.11.15 |
申请号 |
US20060432208 |
申请日期 |
2006.05.10 |
申请人 |
CONG DAVID;LIU RICHARD;MIAO JIM;ZHAO TOMMY;WEI ANDREW;POON ESTHER |
发明人 |
CONG DAVID;LIU RICHARD;MIAO JIM;ZHAO TOMMY;WEI ANDREW;POON ESTHER |
分类号 |
G06F17/00 |
主分类号 |
G06F17/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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