| 摘要 |
<P>PROBLEM TO BE SOLVED: To evaluate the recognition effects of advertisements in consideration of the purposes of persons passing by advertisements in a station or store or the periphery of a road, and congestion due to the interaction of persons. <P>SOLUTION: Behavioral characteristics 101 of persons around advertisements and a model 102 of a structure are input, and the recognition evaluation of advertisements is operated by a behavior modeling part 11 and a simulation executing part 12, and a recognition effect 110 of advertisements is output. In the simulation, a station or road are virtually expressed on a computer, to virtually express persons on the computer in a virtual space where the flow of time is discretely expressed, and various behaviors are implemented in a virtual space. In the behavior modeling part 11, a behavior model constructing part 103 gathers content for every segment of the input behavioral characteristics 101 of the person and records the result in an agent behavior model 104. When the model 102 of the structure is given as input, the simulation executing part 12 outputs an advertisement recognition result 110 as the result of processing. <P>COPYRIGHT: (C)2008,JPO&INPIT |
