System and method for forecasting the performance of advertisements

摘要

The present invention is directed towards systems and methods for generating a forecast of the performance of one or more advertisements associated with a given bidded search term. The method of the present invention comprises retrieving advertising metric data for one or more advertisements associated with a bidded search term. The advertising metric data retrieved is aggregated according to a rank at which the one or more advertisements were displayed in a ranked list of advertisements. One or more advertising metric values are calculated for the one or more advertisements according to the rank at which the one or more advertisements were displayed. An aggregate landscape is generated indicating the forecasted performance of the one or more advertisements at the one or more ranks at which the one or more advertisements were displayed.