| 摘要 |
<P>PROBLEM TO BE SOLVED: To support so as to timely provide merchandise information to a customer through media having design satisfying the tastes or needs of a consumer layer. <P>SOLUTION: A control part 11 displays information relating to a merchandise information providing method intended by a merchandise provider and information relating to a merchandise information providing method expected by a consumer so as to be overlapped in a matrix form for each of consumer clusters obtained by clustering a plurality of consumers based on factors expressing their characteristics. Thus, the deviation between the intentions of the merchandise provider and the expectations of a merchandise consumer layer is visualized. Furthermore, the design images of the merchandise information providing media at the merchandise provider side and the consumer layer side are displayed so as to be overlapped on an image map, and thus deviation relating to the both images is visualized. <P>COPYRIGHT: (C)2008,JPO&INPIT |
