METHODS AND SYSTEMS FOR SELECTING AND PRESENTING CONTENT BASED ON LEARNED USER PREFERENCES

摘要

A method of selecting and presenting content based on learned user preferences is provided. The method includes learning the user's context-sensitive content preferences based on content selected by the user and based on determining a context in which the user performed the selections. The context can include the location of the user and/or time of the selection; the context can also include the dataspace of the content. In response to subsequent searches by the user, the method calls for determining the context of the subsequent search and utilizing the user's matching context-sensitive content preferences to select and order content items for presentation to the user.