| 摘要 |
<p>The personal computer spread and the universal access to the Internet produced huge business opportunities - today known as e-commerce - but, at the same time, created an enormous saturation of the communication channels that reach the consumers in an annoying way, at wrong moments in a really antiproducing way. On the other hand, the challenges of operating the e-commerce lie in the fact that all the participants own the modern database and the intricate psychological knowledge technologies that constitute the way which is more and more exposed to countless offers. The "PERSONALIZED MEDIA DEVICES AND SYSTEM FOR IMPACT IN A PARTICULAR MOMENT", object of this patent, is consisted of a database system, with possibilities of creating one-to-one type marketing operations, based upon messages which are written according to the most powerful Psychology scientific resources applied to sales and that reach the consumers at the exact time of the packing opening of the purchases made in the direct marketing system. Thus, besides allowing marketing projects based on exact numbered messages to be distributed in pre-determined moments, the messages always reach the consumers at the exact packing opening time, which is a privileged moment of emotional opening for new messages or opportunities receipt perfectly coherent with each one's lifestyle and interests. The "PERSONALIZED MEDIA DEVICES AND SYSTEM FOR IMPACT IN A PARTICULAR MOMENT" (1) has the software (2) interconnected to the database (3) that receives the pieces of information from the data-entry system (4), such as the sale operations results, credit card users' consumption profile, surveys about other media efficiency, etc; the software (2) sends specific messages to the consumers (6) by means of specific packings (5), from which also receives the proper feedback and generates reports and business plans (7).</p> |
