| 摘要 |
<p><P>PROBLEM TO BE SOLVED: To provide a sale activity evaluation system for supporting the sale activity of an MR by calculating the contribution rate of factors on the basis of various kinds of data digitized relating to medical products. <P>SOLUTION: On the basis of various kinds of data relating to the medical products such as the sale amount of the medical product of a present company and an estimated sale share to the medical products of other companies, orthogonal table allocation for which at least the name of the MR, the number of times of visits and injected expenses are at least the factors is performed. An experiment is conducted on the basis of the allocation of the factors, various combination data are gathered, characteristic values are acquired, analysis of variance is performed, and an estimated equation relating to the amount of the medical product is calculated. Constraints are set to the respective factors, the level of the factors is changed, calculation is repeated, an optimum value is obtained, and an investment effect is evaluated. <P>COPYRIGHT: (C)2007,JPO&INPIT</p> |
