| 摘要 |
Mass electronic-commerce (e-commerce) user terminal is disclosed, which enables mass television (TV) viewers to participate in e-commerce using new and existing business infrastructures. The multi-media user terminal makes a direct, real-time, instantaneous connection between products featured in TV commercials / programs (or other event such as a movie in a theater) and the existing web-based business infrastructure directly through the multi-media user terminal device. The multi-media user terminal provides real-time two-way communication with the TV viewers and the business entities. The device will also provide the TV viewing information for TV rating on real-time basis.
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