发明名称 TARGETED ADVERTISING SYSTEM AND METHOD
摘要 <p>A targeted advertising system comprising an interface unit (110) configured to receive broadcast transmissions, a primary broadcast stream (101) for broadcast programming, a secondary broadcast stream (105) for targeted advertising content, and a storage device (115) for storing the targeted advertising content. The method comprises presenting a targeted advertising content to a user including receiving a primary broadcast stream (101), receiving a secondary broadcast stream (105), storing a portion of the secondary broadcast stream in a storage device (115), and presenting a targeted advertising stream to the user, which may be selected based on a user parameter.</p>
申请公布号 WO2007059385(A2) 申请公布日期 2007.05.24
申请号 WO2006US60536 申请日期 2006.11.03
申请人 MOTOROLA INC.;BREY, THOMAS A. 发明人 BREY, THOMAS A.
分类号 H04N7/173;H04N7/025;H04N7/10;H04N7/16 主分类号 H04N7/173
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