SYSTEM AND METHOD CONFIGURING CONTEXTUAL BASED CONTENT WITH PUBLISHER CONTENT FOR DISPLAY ON A USER INTERFACE

摘要

A system and method for generating secondary advertising content for presentation on a user interface of a device in association with primary publishing content. The system and method comprise a queue for receiving the primary content including a plurality of identifiable textual elements for analysis as candidates to associate with the secondary content. The plurality of identifiable textual elements are distributed in a number of defined regions of the primary content such as paragraphs. The system and method also have a content analyzer module configured for accessing the primary content and for performing a contextual analysis of the plurality of identifiable textual elements. The analysis includes determining for each of the number of defined regions those key elements from the identifiable textual elements that match element entries in at least one key element list. The analysis further includes determining a density of the matched key elements from a specified region of the number of defined regions. The system and method further include a threshold module for determining if the density exceeds a predefined density threshold for a category including a predefined list of category elements, where at least some of matched key elements being included in the list of category elements. The category is linked to the secondary content. The system and method further include an instruction module configured for generating an association instruction for linking the secondary content to at least one of the matched key elements associated with the category. The secondary content is made available to the device for presentation on the user interface in relation to the primary content through use of the association instruction.