| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement delivery method, in which a large commodity advertisement effect can be expected by timely delivering, when a user of a cellular phone with built-in noncontact IC chip purchases a commodity using the cellular phone, advertisement information to the cellular phone. <P>SOLUTION: When charging communication of electronic money is performed by holding the cellular phone with built-in noncontact IC chip over a POS register-linked reader/writer set in a store, advertisement information is delivered from the reader/writer to the cellular phone, and this advertisement information is delivered by three-way communication by the reader/writer, the noncontact IC chip in the cellular phone, and noncontact IC chip control application software in the cellular phone. The advertisement information to be delivered is preliminarily determined according to unique information of each commodity which is attached to the commodity and also read and transmitted to a store computer by a POS register, and transmitted from the store computer to the reader/writer through the POS register. <P>COPYRIGHT: (C)2007,JPO&INPIT |
