APPARATUS, SYSTEMS AND METHODS FOR TARGETED CONTENT DELIVERY

摘要

According to some embodiments of the present invention, a system, apparat us and method for targeted content delivery is presented. In some embodiment s, the method comprises registering users logging-on to a computer network a nd gathering user-related information from users. Location-centric informati on for each user logged-on to the network is relayed to a server, and user-p rofile information for each user is retrieved from a database. User-profile and location-centric information for each user is processed to get targeting information for each user and the targeting information is sent to a conten t-provider wherein the content-provider uses the targeting information to se lect content to be displayed to each user. In some embodiments, user-profile and location-centric information may be gathered from wireless access point s to which users log-on in order to access the Internet.