| 摘要 |
<p num="1"><br/><br/><br/>A trading system includes a plurality of trading interfaces and a trading <br/>platform. The trading interfaces are each capable of transmitting orders to a <br/>trading platform. Each of the orders indicates an advertising context. The <br/>trading platform is capable of receiving a first order from a first trading <br/>interface that indicates a first advertising context and receiving a second <br/>order from a second trading interface that indicates a second advertising <br/>context. The trading platform is also capable of determining that the first <br/>order matches the second order based on the first advertising context and the <br/>second advertising context and initiating a transaction between a first party <br/>associated with the first trading interface and a second party associated with <br/>the second trading interface involving a quantity of context-sensitive <br/>advertising.<br/>
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