System for sending, receipt and analysis of electronic messages

摘要

An electronic messaging system includes means to receive and store transaction data; means to analyse the stored data; means to select a plurality of recipients of an electronic message based on the data; means to formulate an appropriate first electronic message to send to each of the selected recipients based on the data, alone or in combination with other stored data, thus forming a plurality of first electronic messages; means to send the plurality of first electronic messages to recipients; means to receive one or more second electronic messages in reply; means to record the first and second electronic messages and the details of the sending of the messages as message data and means to associate each the second electronic message with the first electronic message to which it is a reply.