AUGMENTING TELEVISION CONTENT WITH ON-SCREEN RECORDING, ORDERING, SEARCHING AND VOIP CALLING OPTIONS

摘要

Metadata associated with television commercials and television programs are received and stored in a local database at a customer premise. When received at the customer premise, those television commercials and television programs identified by the metadata are augmented with on-screen options that are user-selectable using a remote control device. A first option is to automatically record an upcoming broadcast of a first program advertised in a first commercial. A second option is to purchase a media product that includes the first program. A third option is to order a product or a service shown during a second program or a second commercial. A fourth option is to initiate a search of an inventory of a local retailer for the product or the service shown during the second program or the second commercial. A fifth option is to place a VoIP call to a vendor of the product or the service.